A Model of Variety-Seeking Behavior Considering Choice Set
نویسندگان
چکیده
منابع مشابه
A Dynamic Attribute Satiation Model of Variety Seeking Behavior* a Dynamic Attribute Satiation Model of Variety Seeking Behavior* a Dynamic Attribute Satiation Model of Variety Seeking Behavior
This paper presents a model of individual consumer choice behavior for separate choice occasions. Contrary to the popular notion that each choice is essentially independent of its predecessors, that very dependence is proposed as the key to variety seeking behavior. From the consumption history one can infer which valued attributes the subject has recently consumed and in what quantities. Compa...
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In an attempt to organize the research findings that pertain to the various phenomena which have been termed "variety seeking" we offer a taxonomy of varied behavior. Within that framework the literature is reviewed. Seemingly disparate research traditions; one of which viewed the phenomenon as inexplicable, the other of which attempted explanation; are shown to be converging.
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ژورنال
عنوان ژورنال: Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)
سال: 1999
ISSN: 0385-5481,1880-4705
DOI: 10.2333/jbhmk.26.107